Why People are Going to Online Shopping?
Wiki Article
E-commerce is booming, but ever wondered why exactly your target market wants to use the internet? Despite the fact that the thought of retail stores remains very popular?
Even though businesses spend a lot of time wanting to define their buyer personas and ideal customers, they often times overlook the main psychology behind online shopping.
Customers don't really buy anything from anyone online. They have a thought processes that either encourages them to complete a purchase or drives them away to another retailer. For example, products having a big price often face an issue in selling online. And then there are products that people may wish to get a feel of before purchasing.
But using the changing times, e-commerce has developed into a way of life and businesses have realized a way to suffice the decision-making needs of the customers.
1. Wide range of products to choose from
Having a web-based store offers you an opportunity to get at night shelf space issues and will include more inventory in your business.
While it will seem like an issue to most retail business holders, the possibility of being offered a wide range of products online is one from the primary reasons for the shift to digital shopping. More and more people today look for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web-based bookseller. But today, it sells everything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all those products
Today, there are many of people who visit physical stores to evaluate a product, its size, quality and other aspects. But very few of them actually make the purchase from all of these stores. They tend to look for the same product online instead.
The reason being, the expectation of your competitive pricing. These customers are commonly known as bargain hunters.
If you can, offer competitive pricing on your products as compared with that at the physical stores. You could also choose to put a few products on every range, on sale to draw the interest of bargain hunters.
For example, Snapdeal provides a 'deal from the day' - where the pricing of merchandise is considerably low compared to what they would cost in stores. This makes the customers can use think they may be bagging much, as well as the sense of urgency round the deal boosts the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of shoppers look for online reviews on a product or service before purchasing it.
In physical stores, it's impossible for a shopper to understand what other clients are saying about the products - especially with all the sales people ensuring they hear nothing but the good. And that's one more reason, why they prefer online deals.
Offer reviews, ratings or customer testimonials for the products and display them clearly around the product pages. The better the rating, the larger are the odds of it to offer.
4. Ability to match prices
Moving from brand store to a new can be really tedious. On the other hand, switching sites to match prices of items from different brands is much easier. Apart from the reviews given on different online stores, prices are the next thing that customers look for.
The best way of doing so is displaying an original price and the price that you are offering. It becomes easier for them to notice the difference, and hence, the chances of them seeking to other retail online retailers become a lot lesser.
For example, if you are running a winter sale, ensure you display the initial price, the percentage of your offering and also the new price on the product pages. And don't forget to highlight the offer on your homepage as well.
5. Saving a lot of time
Traveling to stores that are not close by just because you want to purchase from a certain brand, can be a put-off. That is the reason why most customers seek to online stores instead. The ability to read through the products and purchase what you want, from wherever they may be, saves them lots of time.